– Company Announces Landmark Partnership with National Basketball Players Association –
– FanDuel Named Presenting Partner of Weekly NBABet Show on NBA TV, Co-Produced by Turner Sports –
– Agreement Provides Highlights Rights Across Content Platforms –
NEW YORK, Nov 4, 2021 – The National Basketball Association (NBA) and FanDuel Group today announced a multi-year expanded partnership, designating FanDuel an official sports betting partner of the NBA and giving the company expanded marketing, content, and digital rights to integrate NBA assets within its sports betting, daily fantasy sports, and online casino platforms.
In addition, FanDuel also announced a landmark multi-year partnership with the National Basketball Players Association (NBPA), giving the company rights to feature active NBA player imagery in its creative and within highlights distributed across FanDuel’s branded platforms, apps, social media, and broadcast channels.
“FanDuel’s partnership with the NBA has been a cornerstone of our success for many years, and together we have revolutionized what is possible in a partnership between a professional sports league and a sports gaming operator,” said Amy Howe, President & CEO, FanDuel Group. “As we move into the next phase of our relationship to include the NBPA, we are excited to once again reimagine how we engage basketball fans.”
FanDuel was previously the official DFS partner and an authorized gaming operator of the NBA. As part of the expanded partnership, beginning with the NBA’s 75th Anniversary season, the company will create and feature content that includes game highlights across its various platforms. This expanded agreement will have the NBA and FanDuel working continuously for more than a decade.
“Throughout our seven-year partnership, we have consistently worked with FanDuel to innovate together around the fan experience,” said Scott Kaufman-Ross, Senior Vice President, Head of Gaming & New Business Ventures, NBA. “This expanded relationship marks the latest chapter of our story, and we look forward to leveraging these new initiatives to continue to engage fans in new ways.”
“We are excited to partner with FanDuel to bring more opportunities for our players to engage with new communities of fans and to create unmissable moments and collaborations in basketball culture,” said Que Gaskins, interim President of THINK450, the partnership and innovation engine of the NBPA.
This new agreement makes FanDuel the exclusive presenting partner of the weekly NBABet Show co-produced by Turner Sports each Monday night on NBA TV. In addition, fans will now be able to choose to see FanDuel odds displayed on the Games page of NBA.com.
As part of the expanded agreement, FanDuel will also now have the ability to create and promote its online casino games featuring NBA marks and logos. FanDuel will continue to utilize official NBA betting data and league marks and logos across its sports betting and free-to-play game offerings while collaborating with the league on best-in-class practices to protect the integrity of NBA games.
About FanDuel Group
FanDuel Group is an innovative sports-tech entertainment company that is changing the way consumers engage with their favorite sports, teams, and leagues. The premier gaming destination in the United States, FanDuel Group consists of a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance-deposit wagering, and TV/media, including FanDuel, Stardust, and TVG. FanDuel Group has a presence across 50 states and over 12 million customers. The company is based in New York with offices in California, New Jersey, Florida, Oregon, Georgia, and Scotland. FanDuel Group is a subsidiary of Flutter Entertainment plc, a leading international sports betting and gaming operator and a constituent of the FTSE 100 index of the London Stock Exchange.
About the NBA
The NBA is a global sports and media business built around four professional sports leagues: the National Basketball Association, the Women’s National Basketball Association, the NBA G League and the NBA 2K League. The NBA and the International Basketball Federation (FIBA) also jointly operate the Basketball Africa League (BAL). The NBA has established a major international presence with games and programming available in 215 countries and territories in more than 50 languages, and merchandise for sale in more than 100,000 stores in 100 countries on six continents. NBA rosters at the start of the 2021-22 season featured a record 121 international players from 40 countries. NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass. The NBA has created one of the largest social media communities in the world, with 2.1 billion likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.
About the NBPA
The National Basketball Players Association is the union for current professional basketball players in the National Basketball Association (NBA). Established in 1954, the NBPA’s mission is to protect and support the rights and talents of our players, magnify the power of their collective will, and amplify their voices as leaders who will transcend sport and society globally.
The NBPA advocates on behalf of the best interests of all NBA players, including through the negotiation of collective bargaining agreements, the filing of grievances on behalf of the players, and counseling players on benefits, educational and post-NBA career opportunities. Business opportunities are generated by THINK450, the subsidiary of the NBPA charged with managing the players’ group licensing rights.
Dedicated to preserving the legacy of its members, the NBPA Foundation provides support and assistance to persons, communities and organizations around the world that seek to improve the lives of those in need.