July 26 — NEW YORK —Today, FanDuel Group announced the hire of Brian Borkowski as Senior Vice President, Marketing. Joining from Hulu, Brian is a streaming veteran with a proven track record of innovation when attracting subscribers to a platform. He will leverage his experience in this new role, overseeing media, customer acquisition, and lifecycle marketing. He will report to FanDuel Group CMO Mike Raffensperger.
Brian has over 15 years of marketing experience. Prior to joining FanDuel, he held multiple roles at streaming giant Hulu, including VP Media and Acquisition and Head of Subscriber Acquisition. Before Hulu, Brian was Chief Marketing Officer for the predictive analytics startup, Verikai. He has also held various marketing leadership roles at Neilson Financial Services and Farmers Insurance.
“FanDuel is one of the countries’ largest and most successful advertisers, and Brian will be a critical leader in expanding our capabilities and sophisticating our practice,” said Mike Raffensperger, CMO, FanDuel Group. “Brian’s success in highly competitive environments, sophisticated media strategies, and attracting customers through world-class promotions, partnerships, and propositions will be invaluable as we move forward.”
Raffensperger has added senior marketing leaders from Anheuser Busch, Hulu, Priceline, IPG Mediabrands, and others as FanDuel Group’s full-service in-house team has swelled to over 200 professionals in the past three years.
Brian will be based in Los Angeles.