NEW YORK, N.Y., August 18, 2020 -Today, FanDuel and MTN DEW®, an official partner of the NBA, announce the MTN DEW NBA Free Play Contest Series. The series will feature 17 contests throughout the NBA Playoffs, awarding prizes and experiences to fans. The first contest is live on FanDuel, and the series will run through September 4, 2020.
As the ultimate second-screen experience for fans, the MTN DEW NBA Free Play Contest Series on FanDuel gives sports fans the opportunity to win unique prizes, including a seat at a virtual event with NBA legends, merchandise, NBA Store credit and FanDuel vouchers.
“After partnering with MTN DEW for NBA All-Star Weekend this past February, we’re incredibly excited they’re our first NBA sponsor back as we celebrate the return of sports,” says Alyssa Zeleznik, VP of Advertising & Sponsorship Sales, FanDuel. “We are two brands that share the belief that sports fans deserve once-in-a-lifetime experiences. While we can’t send fans to the NBA Finals, we want to recognize basketball’s return by offering fans the chance to win unique prizes during the playoffs.
“Our partnership with FanDuel is exciting because it allows us to bring something interactive and exciting to our fans while amplifying the game viewing experience. The contest celebrates the most exhilarating time of the season with prizes and gear,” says Erin Chin, Senior Director, Marketing, MTN DEW.
During the 17 days of contests, FanDuel and MTN DEW will also provide users who play in the series “King of the Mountain” a 3-Point bonus. In true King of the Mountain fashion, whoever has the lineup with the most 3-pointers each night will be crowned “king” but can be knocked off at any point by the next highest scorers. The lineup with the most 3-pointers at the end of the 17-night contest will be crowned winner and split the bonus pool of $15,000.
The FanDuel and MTN DEW partnership began at NBA AllStar 2020. The brands came together to amplify the NBA Saturday Night 3-Point Props Pick’Em Contest on FanDuel.
About FanDuel Group
FanDuel Group is an innovative sports-tech entertainment company that is changing the way consumers engage with their favorite sports, teams, and leagues. The premier gaming destination in the United States, FanDuel Group consists of a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance-deposit wagering, and TV/media, including FanDuel, Betfair US, and TVG. FanDuel Group has a presence across 45 states and 8.5 million customers. The company is based in New York with offices in California, New Jersey, Florida, Oregon, and Scotland. FanDuel Group is a subsidiary of Flutter Entertainment plc, a leading international sports betting and gaming operator and a constituent of the FTSE 100 index of the London Stock Exchange.
About MTN DEW
MOUNTAIN DEW®, a product of PepsiCo North America Beverages, is the No. 1 flavored carbonated soft drink in the U.S. With its one-of-a-kind citrus taste, MOUNTAIN DEW exhilarates and quenches with every sip. In addition to the original MOUNTAIN DEW and DIET MOUNTAIN DEW®, the permanent DEW® product line includes MTN DEW ICE™, MTN DEW® KICKSTART™, MOUNTAIN DEW CODE RED®, MOUNTAIN DEW PITCH BLACK®, MOUNTAIN DEW VOLTAGE®, MOUNTAIN DEW WHITE OUT®, MTN DEW® Label Series and new MTN DEW® ZERO SUGAR. For more information, check out www.mountaindew.com, www.facebook.com/mountaindew or follow on Twitter @mountaindew.
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $67 billion in net revenue in 2019, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 23 brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. “Winning with Purpose” reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of the business. For more information, visit www.pepsico.com.