November 19, New York, NY – Today, FanDuel will debut a multichannel campaign featuring recently retired professional football player Vontae Davis. The campaign encompasses digital, television, and social, including a new :30 second television spot to appear on DIRECTV and NBCU properties. With the football season well past the halfway mark, many season long fantasy players must come to grips with the fact that their dreams of making their fantasy league playoffs and winning it all are over…but they don’t have to stop playing fantasy football. FanDuel, in tandem with All-Pro cornerback Vontae Davis, is here to let fans know that it’s OK to walk away from their fantasy leagues and they can get a fresh start by playing on FanDuel.
“When FanDuel approached me with the concept, I thought it was brilliant and I immediately wanted to be a part of the campaign,” said Davis. “I know how serious fantasy owners are about their teams, it can be tough for them to admit defeat. The opportunity to get a fresh start with FanDuel and still come out on top can help with the coping process. Sometimes you just have to know when to walk way.”
The campaign will launch just in time for Thanksgiving to remind sports fans that they can play FanDuel fantasy football contests to stay engaged with the iconic matchups occurring on Thanksgiving Day. The :30 second spot will air for three weeks on DIRECTV and NBCU properties, and a series of digital videos will run on Davis’ and FanDuel’s social channels.
“We’re committed to providing fans with more ways to win at any point during the football season, and that really is at the heart of this campaign,” said Mike Raffensperger, CMO of FanDuel Group. “If your season long fantasy league isn’t going the way you expected, you owe it to yourself to get a fresh start. Vontae has a fantastic sense of humor and wasn’t afraid to put a fun spin on a serious decision he made. There’s an authentic connection here that we believe will resonate with fantasy players.”
To sign up for FanDuel, download the FanDuel app or go to www.fanduel.com.
To view the :30 second TV spot, please click here.
About FanDuel Group
FanDuel Group is an innovative sports-tech entertainment company that is changing the way consumers engage with their favorite sports, teams, and leagues. The premier gaming destination in the United States, FanDuel Group consists of a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance-deposit wagering, and TV/media, including FanDuel, Betfair US, DRAFT, and TVG. FanDuel Group has a presence across 45 states and 8 million customers. The company is based in New York with offices in California, New Jersey, Florida, Oregon, and Scotland. FanDuel Group is a subsidiary of Paddy Power Betfair plc, a leading international sports betting and gaming operator and a constituent of the FTSE 100 index of the London Stock Exchange.