FanDuel announced today that marketing veteran Mike Raffensperger will join the company as Chief Marketing Officer. Mike will lead all marketing efforts for the company, developing new growth strategies and overseeing customer acquisition and retention channels.
Mike joins FanDuel from Amazon, where he served as Head of Marketing for Amazon Advertising. Prior to Amazon, Mike was Director of Digital Marketing & Strategy for DIRECTV and, previously, Mike was the Vice President of Strategy & Creative Development at Magnet Media, a global digital marketing firm.
“With extensive experience in digital media and marketing and a growth mindset, Mike is the right person to join our team as the sports and entertainment industry continues to evolve,” said Matt King CEO of FanDuel. “Mike’s leadership efforts in previous roles have helped reshape the digital sports media landscape and I look forward to having him on board as we continue to grow the FanDuel brand and build it into a preeminent sports entertainment destination.”
Mike has over 15 years of experience leading digital and marketing programs for large media, entertainment, and technology companies such as Google, Apple, Microsoft, NBC, DreamWorks Animation, Showtime and The Associated Press. As Head of Marketing for Amazon, Mike led a new initiative pairing live and on-demand video with e-commerce. In his role as Director of Digital Marketing & Strategy for DIRECTV, Mike was responsible for all digital communications and commerce, including the launch of SundayTicket.TV, the first-ever over-the-top NFL streaming subscription service.
Mike has been honored with multiple Webby Awards for his pioneering work in the early development of web entertainment, as well as a Sports Emmy Award nomination for his contribution to the advancement of digital sports coverage vis-à-vis the NFL Sunday Ticket mobile app. Mike is a standing fellow with Columbia University’s Graduate School of Journalism and holds a B.B.A in Mass Media from Messiah College.